With its roots in visualisation for the world’s biggest architects, including Zaha Hadid, Herzog de Meuron and OMA, Neutral Digital was given early access to the latest VR hardware. We focused our efforts on creating VR experiences with visual quality on par with the high standards expected by architects.
Our avionics demo focused on two areas: visualise a scaled model of the Airbus A350 jet to explore its technical data and teleport users inside a customisable cabin interior.
On the first level, users could peel back layers of an A350 jet revealing behind-the-scenes technologies, like the groundbreaking fuselage and support structure, as well as the advanced engines and reinvented wing technology. They could also walk around the scaled aircraft and freely explore a highly detailed model.
For the immersive 3D experience our goal was to transport users into a first class cabin and giving them the opportunity to customise the interior. They could easily change colors, materials and finishes of almost all the elements of the cabin, including the mood lighting. We added an element of surprise to the experience by allowing users to sit in the real world as if they were in a first class pod, delivering a much higher level of presence.