Working closely with the teams at the two airlines, Neutral devised in collaboration with Leo Burnett a series of interactive solutions.
Comprising of separate interactive stations, Neutral deployed social media integrated games, apps and VR virtual reality videos.
The kids area features engaging travel-based games: a creative airplane painting app together with Neutral’s Flight Academy and Airport Dash games, custom created for the airline industry and unveiled to the public for the first time in Milan.
Etihad and Alitalia launched their new characters Edi and Alia at the Expo – these two kids heroes accompany young visitors throughout the pavilion and introduce them to interesting and also important aspects of responsible and sustainable travel industry strategies. Neutral integrated these new characters with an interactive installation, allowing visitors to interact and playfully engage with these two endearing figures.
Rounding off the experience, Neutral delivers a cutting edge VR experience that resonates with large numbers of visitors: a virtual tour of exciting destinations, curated, captured and produced by our team. Far away places and exotic experiences have been captured in 360º videography and brought back to the pavilion in Milan, transfixing audiences and creating a sense of discovery. Neutral filmed on location in London, New York, Tokyo, Buenos Aires, Bangkok, Abu Dhabi and Dubai.