This year’s Dubai Airshow made one thing clear: CGI and interactive visualisation are no longer optional extras. They are now essential tools for airlines, OEMs and technology partners looking to influence perception, launch products early and create standout moments on the global stage.
From pre-show anticipation to on-stand engagement, digital content shaped some of the event’s strongest impressions. Here’s how brands such as Viasat, flydubai, Falcon and Saudia used CGI to turn ideas into impact.
Before the show: building momentum with cinematic CGI
flydubai – unveiling the Dreamliner with atmosphere and intention
Ahead of the show, flydubai introduced its new B787-9 Dreamliner through a hero CGI film steeped in Dubai’s morning light, soft coastal haze and architectural silhouettes. Supporting visuals for the A321neo and MAX 8 extended the narrative across press, investor communications and social channels.
CGI allowed flydubai to shape the story before the aircraft ever touched down — reaching global audiences early and with remarkable clarity.
On the stand: interactive tools that turn complexity into clarity
Viasat – making the invisible tangible
Inflight connectivity is difficult to showcase physically. Through Capacity Unleashed, Viasat used real-time, interactive visualisation to demonstrate satellite coverage, beam performance and aircraft integration with precision.
Delegates could explore scenarios, ask questions, and see answers unfold visually – transforming a technical pitch into a persuasive, intuitive experience.
Why CGI is now core to airshow storytelling
- Greater reach: Campaign assets created for the show also serve press launches, social channels, internal comms and investor materials.
- Aircraft availability no longer limits marketing: CGI allows brands to promote fleet additions long before delivery.
- Consistent visual language: Every aircraft and campaign asset can be aligned, regardless of stage in production.
- Higher engagement: Interactive tools turn visitors from observers into participants.
- Stronger emotional impact: CGI conveys mood, atmosphere and brand identity with far more power than static photography.
What this means for future shows
Airlines, OEMs and partners preparing for Dubai Airshow 2025–26 are already investing in digital-first storytelling. CGI and interactive visualisation are becoming the backbone of product launches and stand experiences – shaping anticipation before the show, clarity during it, and momentum after.
If you’re planning a reveal, stand presence or product campaign, now is the time to start crafting the story.
Let’s discuss how CGI can elevate your next launch. ✈️
