Virtual reality was the perfect solution to the brief. This medium, apart from being cost-effective, is also fantastic for generating leads, data and building emotional connections with the public.
Air Canada sought to provide different layers of experience: the emotion of flying and the physical space of the cabin. Their aim is to attract potential customers not only by showing the 787 Dreamliner and global route network in an innovative way, but also by conveying their warm onboard hospitality.
We knew a 360º linear experience was not suitable for this project. True VR with a guided narrative was the best choice, striking a balance between multi-sensory storytelling and interactive cabin features.