Client Neutral

Release April 2016

Technology HTC Vive

Airbus A350

The Aircraft Interiors Expo (AIX) in Hamburg is the world’s leading event for airlines and their supply chain to source the latest innovations, technologies and products for the cabin interior, In-Flight Entertainment (IFE) and passenger comfort industries. For AIX 2016 we set out to showcase Neutral Digital’s unique VR capabilities, alongside our IFE apps.

With its roots in visualisation for the world’s best-known architects, including Zaha Hadid, Herzog de Meuron and OMA, Neutral Digital was given early access to the latest VR hardware. We focused our efforts on creating VR experiences with visual quality meeting or exceeding the high standards expected by world-renowned architects.

Our avionics demo focused on two areas – visualising a scaled model of the Airbus A350 jet to explore its technical data, and teleporting users inside a customisable cabin interior.

Leveraging the unique room scale tracking capabilities of the HTC Vive, we wanted to create a fun experience with intuitive interactivity and a high degree of photorealism, all in a fully dynamic environment.

On the first level, users could peel back layers of an A350 jet revealing behind-the-scenes technologies, like the groundbreaking fuselage and support structure, as well as the advanced engines and reinvented wing technology. They could also walk around the scaled aircraft and freely explore a highly detailed model.

For the immersive 3D experience, our goal was to transport users into a First class cabin and give them the opportunity to customise the interior. They could easily change colours, materials and finishes of almost all the elements of the cabin, including the mood lighting. We added an element of surprise to the experience by allowing users to sit in the real world as if they were in a First class pod, delivering a much higher level of presence.

Airbus A350
Airbus A350
Airbus A350