At the start of 2017, Air Canada approached Neutral Digital to create a VR experience to promote their new 787 Dreamliner Business class seats. We designed the digital experience as well as providing the hardware, which would be shipped to international exhibitions and events and used by thousands of people around the world. You can see the project for yourself here.
We were aware of the importance of the logistics side of planning international events and tradeshows. Air Canada’s experience would be touring the world and displayed across at least 9 locations, so we saw a fantastic opportunity to go the extra mile and create a bespoke case that matched up to the quality of the experience.
Creating a bespoke Pelican case
The client required a set of 5 VR kits to travel between shows and events internationally, each consisting of an Oculus Rift headset, two controllers, two trackers and a PC, as well as all the cables and accessories required to run it. The standard off-the-shelf solution from Pelican would be their iM2975 Storm Case, which we use here at Neutral for transporting PC systems and bulky equipment. However, the black case and grey pick-and-pluck foam was quite uninspiring considering the tech that it was going to be home to. We decided to brand the outside and inside with decals, laser-etched logos and custom-cut foam inserts.