Neutral Digital

Examples of CGI in airline marketing strategies

As content demand grows, airlines must find cost-effective and efficient ways to implement their marketing strategies. At Neutral Digital, we’ve worked with both iconic and emerging airline brands to create immersive solutions. These solutions elevate sales, marketing, and corporate visuals across multiple communication channels, setting a new standard for the industry.

Airline CGI: British Airways Euro Traveller Economy Cabin

Multi-aircraft visuals enhance airline marketing strategies.

Demand for multi-aircraft visuals is increasing across the airline industry. CGI offers an easy way to showcase multiple aircraft in one shot. Airlines use it to introduce new aircraft, highlight partnerships, or celebrate sub-brands and regions.

In a recent project for International Airlines Group (IAG), we showed the five airlines in the group flying together against a golden sky. This shot couldn’t be done using traditional methods and IAG can use it repeatedly in their corporate documents and marketing. It’s a powerful tool to depict your brand identity accurately.

We created a similar multi-aircraft campaign for Emirates, welcoming their new aircraft fleet with a YouTube video that garnered 1 million views.

Capturing aircraft cabin interiors with photo-realistic CGI.

We’ve collaborated with airlines like Saudia Airlines and British Airways on cabin interior projects. While cabin photography is more accessible than in-flight shots, airlines often face challenges with space and lighting. Grounding an aircraft for photos can also be expensive.

CGI solves these problems. It allows us to create realistic cabin interiors that are well-lit and detailed. Airlines also use CGI in booking systems, enhancing passenger experiences and boosting revenue before the journey even begins.

Supporting airline marketing strategies, both on and offline.

CGI isn’t just for digital channels. At the Arabian Travel Market, our animations appeared on three of the largest screens. Our visuals also featured on stands and banners throughout the exhibition halls. CGI lets airlines keep their content fresh and versatile.

To learn more about our CGI and 3D solutions for airlines, contact our team at hello@neutral.digital.

Exit mobile version