Hamburg / New Delhi, 8 April 2025 — Maxposure Limited, a global leader in aviation entertainment and content marketing, has acquired London-based 3D design studio Neutral Digital.
The acquisition represents more than a merger of capabilities — it marks a new era in passenger engagement. Neutral Digital brings deep expertise in XR, CGI and interactive design, complementing Maxposure’s inflight entertainment ecosystem. Together, the two companies will set a new benchmark for immersive experiences across the aviation industry.
Christian Grou, CEO of Neutral Digital, added: “The digital world is rapidly moving towards the third dimension, and we are at the forefront of that revolution. This partnership accelerates our vision and strengthens our ability to deliver transformative solutions to airlines worldwide.”
With an active client base that includes Boeing, Airbus, Qatar Airways, Emirates, British Airways and Lufthansa, Neutral Digital has earned a reputation for delivering emotionally engaging digital experiences that connect with passengers — and drive results.
Acquisition Highlights
- Maxposure to strategically invest in Neutral Digital’s growth and technology development.
- Cross-selling synergies and expanded global presence to accelerate market growth.
- Neutral Digital to maintain operational independence within the Maxposure portfolio.
This partnership is set to redefine inflight storytelling — merging creativity, design and innovation to unlock new value for airlines and elevate the passenger journey.
About Maxposure
About Neutral Digital
Neutral Digital is a technology-led creative agency specialising in immersive digital experiences for aviation, real estate and interactive media. Leveraging cutting-edge XR technologies and CGI, Neutral Digital creates innovative solutions including GUI design, interactive content, safety videos, apps, games and passenger engagement tools. Neutral Digital’s R&D-driven approach continually pushes technological boundaries, collaborating with industry leaders to shape the future of digital storytelling and immersive experiences. For more information, visit https://neutral.digital/.
For media inquiries, please contact:
info@maxposuremedia.com
hello@neutral.digital
