ANA: THE Room FX Business Class Suite
Neutral Digital partnered with ANA and Acumen to create high-fidelity CGI for THE Room FX, supporting its global debut at Paris Air Show 2025 with visuals that captured the suite’s refined design and cultural nuance.
Task
Create a suite of high-fidelity CGI visuals to showcase ANA’s new THE Room FX Business Class suite, capturing its refined design and supporting the official launch at Paris Air Show 2025.
Bringing cultural details to life with cinematic visualisation.
Working in close collaboration with ANA and Acumen, we focused on translating design intent into visual storytelling. The CGI suite included full-cabin renders and animation, suite-level detail views, press-ready beauty shots, and lighting simulations matched precisely to the material palette — all designed to deliver consistency and clarity across every touchpoint.
The animation itself was art-directed with cultural sensitivity. The pacing was intentional: calm, deliberate camera movement and soft lighting allowed space for each detail to be absorbed — echoing both the tranquillity of Japanese design and the composed, refined nature of ANA’s brand.
A key narrative device was the use of a single cherry blossom petal, which drifts through the suite and gently guides the viewer’s attention from space to detail. The blossom symbolises both transience and grace — values rooted in Japanese culture — and becomes a quiet motif that anchors the visual language of the piece.
Minimalism with purpose.
THE Room FX is a suite defined by clarity — from the clean architectural geometry to its restrained use of material and colour. Designed to maximise the 787’s footprint while maintaining ANA’s premium cabin atmosphere, the space is deliberately composed and human-centred.
Our visualisation work aimed to communicate these qualities. Warm, natural finishes, soft ambient lighting, and subtle textures were given focus, while privacy elements and refined detailing were carefully framed to reflect ANA’s design-led approach to comfort and efficiency.
From trade show spotlight to global storytelling.
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These visuals were also integrated into ANA’s press briefings, PAS 2025 event participation and shared widely across social media and product marketing channels.
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