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British Airways Club Suite VR

Seeing the reputational uplift brought by exhibiting their updated Club Suite product for the A350-1000 in VR, British Airways has shown a further commitment to this technology by creating a stunning interactive experience for First Class aboard their Boeing 787 aircraft.

Task

With such a plentiful new feature set, BA wanted a marketing medium that did justice to everything they had achieved with the physical seat

  • Strategy

    Immersive

  • Design

    VR — Oculus Rift

  • Client

    British Airways

Challenge

Reignite their Business Class proposition in an intensely competitive space.

Looking to reignite their Business Class proposition in an intensely competitive space, British Airways designed a feature-rich new Club Suite cabin, including innovations such as a door to turn the seat into a fully enclosed space. With such a plentiful new feature set, they wanted a marketing medium that did justice to everything they had achieved with the physical seat, including a number of high-resolution assets (such as 360° videos and 4K images) for their social channels and website.

Solution

A VR experience focusing on quality and serenity.

A VR experience to include both the aircraft and cabin environments, allowing the user to experience the new Business Class product and the special liveries relaunched as part of British Airways’ 100th anniversary. Coupling this with 4K video footage giving an overview of the new aircraft, 360° images for websites, social channels and mobile VR headsets meant that British Airways had chosen a truly holistic way of both familiarising crew and internal stakeholders with the new cabin and marketing the quality of the upgrades to the general public. To make this experience even richer, Neutral Digital used a new photo tool to add a visualisation mode allowing British Airways’ marketing and content teams to capture and share stunning, high-quality real-time images within a huge variety of editing parameters.

Virtual reality has transformed the way we showcase our products. The project was initially built for press events and for our own crew familiarisation of the new product and layout. But we’ve since found it to be invaluable across the whole marketing ecosystem. The tool has allowed us to quickly create visual assets including photography, film and 360° content that we have used across various marketing channels.

Daniel Taylor

Content Manager – Brand and Marketing