To create a spellbinding VR experience.
British Airways were once again faced with the exciting challenge of how best to do justice to a glorious physical product, this time in the form of their First Class offering as seen on their Dreamliners, through their marketing. As part of a division-wide transformation of the way they showcase their brand, in no small part thanks to the celebrations surrounding their Centenary year, British Airways wanted to follow in the footsteps of their A350-1000 familiarisation and marketing project to create something equally spellbinding for trade shows, sales centers, and PR touchpoints.
A VR experience focusing on quality and serenity.
With VR fast becoming a mainstay across marketing and extending its use cases into other pillars of the organisation, it seemed logical to once again pair a world-class product with a state-of-the-art medium. British Airways and Neutral Digital resumed their successful content partnership, creating a VR experience focusing on the quality and serenity enjoyed by First Class passengers in the skies. Staff and customers alike are now able to experience another luxury British Airways product in an involving and transformative way.
The possible applications of Virtual Reality across British Airways are endless. In marketing, we are excited to continue the exploration of how VR can bring our products, services, and even destinations to life. We’re also very proud to be one of the first airlines to prove this technology’s potential, and it cements our commitment to innovation and the customer experience.