Neutral is a design-led company, with creativity and experience at the heart of every project. For ITB Berlin, Neutral Digital will collaborate with Evolution Events, a UAE-based execution partner, supporting select operational and production elements while Neutral leads the overall design vision.
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Heinemann Looklab
Neutral Digital is a premier creative agency specializing in the conception and turnkey execution of immersive exhibition booths and event spaces. Unlike traditional fabricators, we are designers at our core—using deep expertise in innovation to craft spaces that do not just occupy floor space, but command attention. We bridge the gap between high-concept aesthetics and flawless on-ground installation.
Task
Create the next generation of customer engagement booths & exhibition experiences using state of the art technologies interfaces
HEINEMANN LOOKLAB
Copenhagen · Connected LED Installation
Neutral designed and delivered a state-of-the-art shopping experience. The intention was to test digital concepts, catering to technologically- minded “millennial” customers.
PANASONIC NEXT VR @ CES (Las Vegas)
VR PRODUCT LAUNCH
Neutral Events team created a VR experience to launch Panasonic’s NEXT in-flight entertainment and communications (IFEC) platform – the company’s newest and most powerful IFEC solution. Our ten-year relationship coupled with an architectural visualisation background and VR experience meant that we were the perfect choice to help Panasonic deliver this experience.
HEINEMANN WHISKY BOUTIQUE
Moscow · Interactive installation
Neutral Events created a digital Whisky presentation for Heinemann at Moscow’s Sheremetyevo Airport. A select range of whiskies can be explored via a 3D globe while detailed taste and flavour information is displayed for both the novice and connoisseur. A quick three-minute questionnaire helps users find their perfect choice. This was a great tool to engage the crowd and help them decide faster.
Partnerships
Asics Exhibition Booth
Asics, a renowned Japanese shoe brand, has established a significant presence in the Middle East, particularly resonating with urban culture and a youthful audience. Our strategic approach focused. thoughtful design and production to create engaging experience zones at prominent events like the BRED Festival. These initiatives have been highly impactful, enhancing the brand’s image and solidifying its market position.
Yas Island Exhibition Stand-ATM 2025
Abu Dhabi, United Arab Emirates
We created a dynamic, immersive stand for Yas Island at ATM 2025, reflecting the brand’s core values of thrill, luxury, and innovation. The design featured fluid architecture, immersive LED screens, and interactive zones, delivering a premium and tech-forward experience. Key activations showcased Yas Island’s world-class attractions, including Ferrari World, Yas Waterworld, SeaWorld Abu Dhabi, and Warner Bros. World, each brought to life through engaging, on-brand experiences that captivated visitors and elevated the destination’s presence at the show.
ASUS Exhibition Stand
Built with metal mesh and framing, the stand delivered a modern, industrial look that aligned with ASUS’s identity. The layout featured a reception counter, product displays, server placement, meeting room, and storage area. LED screens and interactive touch tabs enhanced engagement, creating a functional yet immersive space to showcase ASUS innovation.
Barakat Stand
Gulf Food, United Arab Emirates
We designed and built a two-storey stand for Barakat at Gulfood, blending functionality with bold brand presence. Featuring a large digital screen, product display zones, a welcoming reception, and a dedicated meeting area, the stand reflected Barakat’s identity through vibrant graphics and brand-aligned colors- creating a standout presence on the show floor.
Warner Bros. Comicon 2024
Comicon 2024 | Abu Dhabi, UAE
For Comic Con 2024 in Abu Dhabi, we designed an immersive Batman Cave stand featuring a retail zone for exclusive merchandise, a photo-op area for fans, and a dramatic rooftop element where Batman could stand beside the glowing Bat-Signal. With its dark, cave-like aesthetic and interactive features, the stand successfully combined brand storytelling with fan engagement and was approved as the final concept.
Warner Bros. Comicon 2025
Abu Dhabi, United Arab Emirates
Our Warner Bros World stand for Comic Con 2025 was designed as a fully immersive experience inspired by the DC Universe, featuring a wraparound Kryptonite-themed Metropolis skyline, dynamic Batmobile drift scene, and interactive photo ops. Complete with special effects, a retail zone, and a meet & greet area-all under vibrant Warner Bros branding-this high-impact stand delivered maximum fan engagement at Comic Con 2025.
ARN Stand
Abu Dhabi, United Arab Emirates
A trusted go-to partner for ARN in Abu Dhabi, we’ve successfully delivered multiple exhibition stands over the past two years. each tailored to offer an immersive brand experience. From creative concepts to seamless execution, our work consistently reflects ARN’s dynamic identity while engaging audiences through impactful design and interactive elements.
Aldar Booth
United Arab Emirates
We designed and delivered a striking booth for ALDAR, featuring a clean white structure set on a vibrant green lawn. Key elements included a LED screen showcasing a golf course, a vertical garden, and a city skyline view, all brought together with 5 interactive activations. The space blended innovation and nature, reflecting ALDAR’s vision of premium, sustainable living.
Adio Stand
Germany
We brought Abu Dhabi’s cultural heritage to life through a modern, architecturally detailed exhibition stand built in Germany for ADIO. Designed with a dark, elegant palette, the space featured intricate geometric patterns, portraits, interactive screens, lush greenery, and dedicated meeting areas. Every element-from the aesthetic corners to the custom graphics-was crafted in line with ADEO’s brand identity, offering visitors a refined and immersive experience.
ARN Stand
Abu Dhabi, United Arab Emirates
A trusted go-to partner for ARN in Abu Dhabi, we’ve successfully delivered multiple exhibition stands over the past two years. Each stand is tailored to provide an immersive brand experience, combining impactful design, interactive elements, and a dedicated F&B area to enhance visitor engagement. From creative concepts to flawless execution, our work reflects ARN’s vibrant and evolving identity at every touchpoint.
Asics Exhibition Booth
Asics, a renowned Japanese shoe brand, has established a significant presence in the Middle East, particularly resonating with urban culture and a youthful audience. Our strategic approach focused on thoughtful design and production to create engaging experience zones at prominent events like the BRED Festival and SoleDXB. These initiatives have been highly impactful, enhancing the brand’s image and solidifying its market position.
