Airline Destination Marketing: CGI Content with Pegasus
When it comes to airline destination marketing, creating captivating visuals that inspire travelers is key. Pegasus Airlines, Turkey’s leading private airline, understood the importance of showcasing their destinations in a way that would resonate across multiple channels. To achieve this, they partnered with Neutral Digital to leverage the power of CGI (Computer-Generated Imagery) in recreating four key destinations for use in their marketing materials. Aircraft featured: A321neo
Task
Create iconic CGI renders for Pegasus' destination marketing materials.
Realism and Versatility in Airline Destination Marketing.
As Pegasus expanded its flight network, a demand for high-quality content arose. Having previously worked with Neutral Digital, Pegasus turned to us once again to develop striking visuals that would elevate its airline destination marketing efforts. Pegasus requested a collection of exterior CGI that captured the essence of iconic locations —Cappadocia, Dubai, Istanbul, and London — while maintaining high levels of realism and detail.
We created each scene in both landscape and portrait formats to ensure the visuals could be used across a variety of platforms, from social media to online ads. The level of detail achieved through CGI allowed for more control and creative freedom than traditional photography, enabling features such as Cappadocia’s famous hot air balloons and London’s recognisable skyline to be captured with perfect clarity.
Unleashing Creative Possibilities with CGI.
This project proved how CGI can unleash the full potential of airline destination marketing by offering endless creative possibilities. Pegasus Airlines gained a library of vibrant images that enriched its marketing campaigns, providing content for online advertising, social media posts, and even out-of-home advertising.
The flexibility of CGI not only brought Pegasus Airlines’ destinations to life but also enhanced their branding and corporate messaging. This collaboration showcased the transformative potential of CGI in helping airlines market destinations in visually captivating and versatile ways.
