Client Alitalia & Etihad

Release Milan Expo 2015

Technology VR – Oculus Rift DK2

World Expo VR

Commissioned by Alitalia and Etihad to bring cutting edge interactive experiences to their pavilion at the Milan World Expo 2015, Neutral Digital set out to capture extraordinary spaces and experiences around the globe and bring them to audiences in Milan using 360° virtual reality.

“The coolest part of the downstairs, however, is an interactive Oculus Rift virtual reality headset experience”

-The Points Guy

Commissioned by Alitalia and Etihad to bring cutting-edge interactive experiences to their pavilion at the Milan World Expo 2015, Neutral set out to capture extraordinary spaces and experiences around the globe and bring them to audiences in Milan using 360° virtual reality. In close collaboration with Leo Burnett and the team at the two partner airlines, Neutral Digital filmed in London, New York, Tokyo, Buenos Aires, Bangkok, Abu Dhabi and Dubai.

Faraway places and exotic locations can be viewed in 360° videography at the pavilion in Milan, transfixing audiences and creating a sense of discovery.

The suite of VR experiences is accompanied by additional interactive elements, custom-created by Neutral Digital for this pavilion. Games, large-scale screen installations and a map application driven by social media round off the experience and engage visitors, transporting them into a world of global travel, discovery and adventure.

Milan World Expo VR
Milan World Expo VR
World Expo VR Buenos Aires
World Expo VR Tokyo
World Expo VR Bangkok