CGI visuals for iconic Emirates boarding music
Collaborating closely with the airline, we used the signature Emirates boarding music to bring their fleet to life through CGI. Setting each aircraft against a range of most visited destinations, the video is designed for YouTube and aims to help passengers reconnect with their Emirates experience.
Task
Visually accompany the Emirates boarding music, using CGI to bring it to life for YouTube.
A representation of the Emirates brand.
The Emirates boarding music has reached iconic status, amassing 3.5 million views on an unofficial video uploaded to YouTube. Now, by creating its own immersive CGI visual to accompany its boarding music, Emirates reinforces brand loyalty. The animation highlights its fleet, and showcases its extensive global reach, resonating deeply with passengers.
With over 260 aircraft (comprised of A380s, A350s and Boeing 777s) and flights to 135 destinations worldwide, Emirates stands among the largest airlines today.
Using CGI, we positioned each aircraft against stunning backdrops of most popular destinations, including deserts, rainforests, mountains, and oceans. Each scene is crafted to help passengers connect with places that hold personal significance. The video reflects not only the airline’s global reach, but also its deep connection with passengers.
Using boarding music to craft an elevated passenger experience.
It’s no surprise that wellness has become a key focus in the world of in-flight experiences. Air travel offers a rare opportunity to disconnect, which creates the perfect environment for mindfulness and enhanced well-being. Without the usual distractions, passengers are free to relax, making it an ideal time to focus on mental clarity and relaxation.
To meet this growing demand, airlines are offering a variety of solutions, ranging from spaces designed to help passengers reset and refresh, to in-flight entertainment options like meditation and breathing exercises. Emirates continue to take passenger experience a step further, this time offering passengers a chance to reminisce and connect with memories, wherever they are, with the Emirates boarding music and video.