As passenger expectations continue to evolve, Business Class design has taken on a new role — not just as a space for comfort, but as a key expression of brand identity. The cabin is now one of the most immersive environments in which an airline can communicate its values, aesthetics, and cultural roots.
Through high-fidelity CGI, these ideas can be explored and articulated long before the first aircraft is delivered. Collaborations between airlines, design studios, and visualisation teams allow for a detailed expression of brand intent — not just in form, but in mood, tone and spatial storytelling.
The following examples highlight how three distinct carriers — British Airways, Saudia, and ANA — approach cabin design as a reflection.
British Airways: understated elegance
British Airways draws on heritage and quiet sophistication. Its premium cabins are defined by deep hues, rich textures, and metallic accents — a subtle nod to British luxury, reimagined for modern travel.
Visualisation work for BA’s First Class suite focused on this sense of restraint and refinement. With clean lines, soft lighting, and a measured use of detail, the space was presented as one of calm confidence — never excessive, always composed.
Saudia: modern, with cultural resonance
Saudia takes a contemporary approach while maintaining a strong cultural thread. The cabin palette leans into light tones, geometric patterns, and sculptural forms — combining modern design language with regional influences.
In capturing this environment, the emphasis was placed on structure and material contrast. Crisp lighting and defined geometry helped express Saudia’s balance of innovation and rooted identity, giving the cabin a forward-looking yet grounded character.
ANA: minimalist precision
With the recent launch of THE Room FX at Paris Air Show 2025, ANA introduced a refined Business Class suite tailored for the 787 platform. The design builds on the success of the original THE Room, with an emphasis on space efficiency, clarity, and craft.
The cabin reflects a deep commitment to minimalism — not as an aesthetic alone, but as a cultural value. Visualisations aimed to communicate this by focusing on natural finishes, warm lighting, and spatial rhythm. The result is an environment that feels calm, ordered, and purposeful.
Visualisation as a medium for brand identity
Interiors CGI has become more than a technical representation — it’s a way of articulating intent. From the framing of a seat to the quality of ambient light, every visual choice contributes to how a design is perceived and understood.
As airlines continue to invest in distinctive passenger experiences, the ability to communicate those values clearly and consistently across channels — from product launches to digital campaigns — is increasingly important. CGI, when thoughtfully applied, offers a bridge between concept and experience.
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