Passenger expectations are shifting. Today’s travellers want consistency, comfort, and a sense of space — no matter the aircraft type. For airlines, this means raising the bar on narrowbody cabins and proving that small doesn’t have to mean second-best.
Etihad Airways provides a strong example. Their latest narrowbody interior brings the refinement and atmosphere of a widebody into a single-aisle jet, showing how smart design and precise execution can elevate regional flying into a premium experience.
Narrowbody, redefined
Once seen as purely functional, narrowbodies are being reimagined as platforms for passenger comfort. Etihad’s cabin pushes past old limitations: wider-feeling layouts, bespoke lighting schemes, and premium material finishes make the aircraft feel far larger than its footprint suggests.
The benefit?
-
Passengers experience a familiar, high-quality environment whether they fly long-haul or short-haul.
-
Airlines strengthen brand identity across their fleets, creating trust and loyalty through consistency.

CGI as the bridge between design and delivery
Cinematic CGI was key to bringing Etihad’s vision to life. Before a single seat was installed, high-fidelity renders and animations told the story:
-
Photorealistic detail showed the richness of materials and finishes.
-
Cinematic flow revealed how space, light, and comfort interact in motion.
-
Versatile formats powered press campaigns, investor decks, and marketing rollouts — all before the cabin entered service.
The result is more than beautiful imagery; it’s a marketing tool that accelerates buy-in from stakeholders and excites passengers well ahead of launch.






Selling the experience before it exists
CGI transforms how airlines communicate. Instead of waiting for aircraft to be fitted and photographed, they can promote the passenger experience at the earliest stages. This has clear advantages:
-
Faster route marketing — promoting new services before aircraft are delivered.
-
Stronger investor confidence — showcasing design innovation with clarity and precision.
-
More effective engagement — using dynamic content across social channels where still photography falls flat.
Etihad’s narrowbody visualisations prove that small aircraft can tell a big story. With CGI, they are able to present a cohesive premium experience that reinforces their brand promise across the entire fleet.

Consistency as competitive advantage
For premium passengers, consistency equals trust. Delivering the same level of comfort, style, and attention to detail across every aircraft builds loyalty and strengthens brand distinction in a crowded marketplace.
Through design ambition and the storytelling power of CGI, airlines like Etihad are turning narrowbodies into canvases for big-brand experiences. Smaller may no longer mean lesser — in fact, it may be the smartest way to scale comfort across every journey.
Looking to visualise your next cabin concept?
We produce bespoke CGI for product launches, investor decks, design development and marketing campaigns — all with brand expression at the core.