Enhancing passenger experience is essential for airlines.
Creating a smooth and enjoyable journey from takeoff to landing not only influences the overall comfort of the flight but also offers a unique opportunity for airlines to stand out. With travel so often tied to lasting memories, a positive onboard experience with engaging services can significantly boost brand loyalty and passenger satisfaction.
Wellness and the passenger onboard experience.
Wellness trends are increasingly shaping how airlines approach the passenger onboard experience. With growing demand for health-conscious travel, airlines are integrating wellness-focused initiatives to enhance passenger comfort and wellbeing. From offering healthier meal options and hydration stations to incorporating in-flight meditation apps and ambient mood lighting, airlines are tapping into the wellness movement to reduce travel fatigue and improve mental health during flights.
In some cases, airlines are even experimenting with 3D wellness tools, like virtual reality relaxation experiences, to help passengers de-stress and feel refreshed. By aligning with these wellness trends, airlines can offer a more holistic onboard experience that caters to both physical and mental well-being, ultimately boosting passenger satisfaction.
Pre-flight, interactive booking platforms like Cabinly offer passengers the opportunity to explore cabin features, add ons and upgrades before stepping on board. These solutions not only give more power to the passenger, but also allow airlines to display their in-flight USPs in photo-realistic, interactive 4K.
Enhance the boarding experience.
Setting the tone during boarding with the right visuals and music plays a key role in promoting wellness throughout the entire flight. Calming visuals, such as serene landscapes or gentle lighting, combined with soothing boarding music, can help passengers relax from the moment they step onto the plane. This creates a peaceful environment that helps reduce stress and anxiety, common challenges when traveling.
By easing passengers into a more tranquil state at the start of their journey, airlines set the stage for a more comfortable and restful flight experience. Studies show that relaxation early on can improve sleep quality and reduce in-flight fatigue, enhancing the overall passenger onboard experience. When airlines thoughtfully curate these sensory elements during boarding, they contribute to a consistent feeling of wellness that lasts throughout the flight.
We recently collaborated with Emirates to craft a meditative boarding video, perfectly paired with their iconic boarding music. Through CGI, we visualised their fleet against popular destinations, designed to evoke memories in passengers. Featured on the airline’s YouTube channel, the video offers an immersive boarding experience at its simplest, evoking the memories and emotions that make traveling with Emirates so distinctive.
What's next?
The opportunity for airlines...
Airlines have a unique opportunity to by integrate wellness into air travel. While flying has traditionally been a time to disconnect, advances in technology now allow us to stay connected with family and friends even at 35,000 feet. However, while technology ensures communication, it doesn’t change the reality of being confined to an airplane for the duration of the flight. This is where airlines can step in—by offering wellness-focused experiences, they can make the journey more enriching, helping passengers feel refreshed and valued.
In doing so, airlines can foster deeper customer loyalty, leading to greater customer satisfaction and repeat business.
Our work with airlines
Emirates: Boarding Video
We recently recreated the Emirates Boarding Video, using CGI to set their fleet against a series of iconic and meditative backdrops.
Saudia Airlines: CGI Cabin Renders
Supporting the Saudia Airlines rebrand, we recreated the airline’s Business Class and Economy Class cabins. Saudia paid close attention to all detail when rebranding, even using scent to connect with passengers.
