July 1, 2017

Ballymore Goodluck Hope

Goodluck Hope represents Ballymore’s most ambitious residential property development yet, injecting new life and vibrancy into the neighbourhood and furthering the remarkable regeneration of the Docklands riverside in London.

Task

The mission of this project was to deliver an industry-leading digital experience for Ballymore’s on-site marketing suite in London as well as sales events around the world.

  • Strategy

    Digital Interactive

  • Design

    Videowall – Unity – Salesforce

  • Client

    Ballymore

Challenge

Deliver an industry-leading digital experience.

It’s crucial for large-scale residential property development projects to secure forward sales. In an industry that is as competitive and with such high stakes as property, developers need to exhibit their upcoming projects in a way that excites prospective buyers years before the works are even finished. When Ballymore approached us with the task of producing an interactive digital marketing suite for their most ambitious residential property development yet, we knew we had to push the boundaries.

Solution

Exemplifies the values and style of the development.

The solution we created exemplifies the values and style of the Goodluck Hope development – modern, ambitious, and ahead of the curve. An interactive digital experience that showcases all aspects of the development on an enormous 4-metre touch screen and integrated with their CRM system, Salesforce, Ballymore’s is by far the most advanced digital marketing suite seen in the London property market yet.

The mission of this project was to deliver an industry-leading digital experience for Ballymore’s on-site marketing suite in London as well as sales events around the world. Key objectives were:

  • Targeting an expansive set of devices from the nine-screen video wall all the way down to iPads.
  • Tight integration with the Salesforce customer journey.
  • Localising the application to cater to both English and Chinese audiences.
Neutral Digital has delivered an outstanding interactive visualisation tool that is also synchronised with our CRM, boosting our ROI and helping sales achieve their targets.
Padraig Hanly
Product Director, Ballymore