Build purchase consideration amongst travellers and influencers.
Air Canada is constantly developing new ways to enhance the customer experience and to engage partners such as travel agents, who play a crucial role in helping customers select the travel options best suited to them. The challenge was to find an effective and efficient platform that would build purchase consideration amongst travellers and influencers alike and underscore Air Canada’s commitment to innovation and technology.
Virtual reality was the perfect solution to the brief. This medium, apart from being cost-effective, is also fantastic for generating leads and data and for building emotional connections with the public.
Air Canada sought to provide different layers of experience – the emotion of flying and the physical space of the cabin. Their aim is to attract potential customers not only by showing the 787 Dreamliner and global route network in an innovative way, but also by conveying their warm onboard hospitality.
We knew a 360° linear experience was not suitable for this project. True VR with a guided narrative was the best choice, striking a balance between multi-sensory storytelling and interactive cabin features.