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Air Canada Rouge
Following on from the success of the Boeing 737 and 787 marketing projects, Air Canada Rouge approached Neutral Digital to bring their 767 experience to life in VR. Offering a more entertainment-focused narrative, the prospective passenger is presented with new interactive elements that call out the brand’s holiday vibe and reflects a more adventure-oriented demeanour.
Task
Air Canada Rouge wanted to turn up the dial on communicating fun, relaxation and ‘holiday mode’.
