Following on from the success of the Boeing 737 and 787 marketing projects, Air Canada Rouge approached Neutral Digital to bring their 767 experience to life in VR. Offering a more entertainment-focused narrative, the prospective passenger is presented with new interactive elements that call out the brand’s holiday vibe and reflects a more adventure-oriented demeanour.
Air Canada Rouge wanted to turn up the dial on communicating fun, relaxation and ‘holiday mode’.
Turn up the dial on communicating fun and relaxation’.
A different aircraft, route network and typical travel purpose called for a different kind of storyboard. While our existing projects with Air Canada focused on highlighting specific pieces of the in-flight experience, such as the food, amenities and comfort of the passenger surroundings, Air Canada Rouge wanted to turn up the dial on communicating fun, relaxation and ‘holiday mode’.