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Saudia: Business Class Cabin

Using CGI, our studio created a series of stunning stills and animations highlighting the beauty and elegance of Saudia Airline’s business class cabins.

Task

High-quality CGI cabin renders for Saudia Airlines business class cabin.

  • Strategy

    CGI Renders and Animation

  • Client

    Saudia Airlines

The beginning of a new era.

Founded in 1945, Saudia Airlines operates domestic and international scheduled flights to over 100 destinations in the Middle East, Afria, Asia, Europe and North America. In September 2023, the airline entered a new era with a major rebrand. 

 

Encompassing new colours, uniforms, livery and even a signature scent to represent the brand, the new identity is said by Saudia to be in-line with a wider strategic digital transformation plan.

Celebrating Saudi culture.

Saudia aimed to introduce innovative concepts for customer services, with a strong focus on digital aspects and enhancing the guest experience, all while celebrating Saudi culture. 

 

Neutral Digital supported the Saudia team with CGI renders of the airline’s fleet and interiors. The Business Class Cabin can be seen to include new colours — green, blue and sand — representing Saudia’s aim to expand its fleet and destinations. 

 

A series of stills and animations shows this unique, luxury cabin in its best light.  

"We have incorporated the rich heritage of Saudia into our new identity, adding elements that reflect our visionary approach, poised to captivate the world."
Ibrahim Al-Omar
Director General, Saudia Airlines