Neutral Digital

How to use CGI in airline destination marketing materials 

A library of photo and video content spanning fleet, livery, and destinations is a powerful tool for any airline, and what once required large-scale air-to-air photography projects is now made simpler with CGI. We’ve collaborated with many airlines on detailed projects that capture destinations, whether to launch new routes, celebrate local culture, or build brand reputation. One early and iconic example for us was showcasing the regional jetliner Bombardier CRJ-200 flying over Lambeau Field for Air Wisconsin.

Airline CGI: Air Wisconsin over Lambeau Field.

Celebrating local culture with LATAM.

Our recent project with LATAM also celebrated local culture, highlighting five destinations across the airline’s home region of South America. Each animation celebrated these places, with details like sailboats and city boats added by our team to enhance realism and familiarity.

Used across a series of local ads promoting LATAM’s routes and destinations, the project not only provided content to the airline but also helped in building brand reputation and loyalty.

For Pegasus Airlines, we created iconic landscape and portrait images from various global destinations, including London, Cappadocia, Dubai, and Istanbul. Unlike traditional air-to-air filming, which is often subject to environmental factors, CGI puts you in complete control—something Pegasus fully embraced when creating these vibrant and detailed renders. From the aircraft’s position to cloud cover, lighting, and time of day, CGI allows for airborne footage that precisely aligns with a brand’s vision.

Whether you’re promoting a new route or highlighting an existing one, CGI associates your brand and aircraft with the destination. To find out more about our CGI solutions for airlines, contact our team at hello@neutral.digital.
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