Bark Air: CGI Advertising
Creation of CGI images and animations for the world’s first airline for dogs: BARK Air. The Neutral team supported this unique, new airline in the creation of launch sales and marketing content.
Task
High-quality CGI aircraft renders for Bark Air's B747-400.
Finally, dogs can fly.
From the team at BARK, BARK Air promises to deliver a white paw experience, having built their flight experience for dogs first.
The Neutral Digital team supported this unique airline in the creation of CGI images and animations for use across sales and marketing materials, including the launch video.
Viewing the project with an advertising lens, our team paid close attention to detail on not just the livery, sky and aircraft details, but how each image and animation would work alongside marketing copy, across billboards and on TV ads.
Upon launch Bark Air received press coverage across Forbes, Business Insider, Washington Post and Ad Age (to name a few!), while kicking up a stir across social platforms with their tongue-in-cheek advert for the 100% real, one-of-a-kind airline.
