Neutral Digital

Why airlines are choosing CGI over air-to-air photography

Customer demand for fresh and innovative imagery is at an all-time high, with fast-paced content dominating the scene. Many airlines rely on CGI to meet the challenge of keeping up with this demand for compelling visual storytelling. CGI has replaced traditional air-to-air photography, offering similar—if not better—results, while providing total creative control and endless options for lighting, locations, and movement.

Airline visual storytelling: CGI captures WestJet's Q400 aircraft.

The importance of airline visual storytelling to brand building and advertising.

At Neutral Digital, we believe in both the magic of travel and the power to elevate brand experiences. In today’s digital world, we know that for many people, the journey begins long before reaching the check-in desk or boarding the plane. We equip airlines with the tools to start that journey early, building customer loyalty through 3D visual storytelling.

Many airlines have used our animations in TV and social media ads, as well as in company announcements. Airlines like Bark Air, Latam, Emirates and Hawaiian Airlines have featured our CGI in brand films across various platforms in recent months.

Why choose CGI to create airline visual storytelling content?

CGI’s versatility shines in sales, marketing, and corporate materials. We’ve seen our studio’s work appear on all major social media platforms, on 3D billboards, in Times Square, around football stadiums like Twickenham, and projected on the Burj Khalifa, the world’s tallest building. CGI adapts seamlessly across destinations, platforms, and formats.

Unlike air-to-air filming, which depends on environmental factors, CGI offers airlines full creative control. Whether it’s aircraft positioning, cloud cover, lighting, or the time of day, CGI enables the creation of the perfect image or animation.

For the first time, CGI allows airlines to showcase airborne footage that accurately reflects their carefully crafted brands. Regional airlines can display aircraft over iconic locations, while logos and subtle livery details are captured in 4K. Stories unfold exactly as intended. If a picture is worth a thousand words, CGI is worth a million.

To find out more about our CGI and 3D solutions for airlines, speak to our team on hello@neutral.digital.

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